The Alchemist shows how Nina van Bart deploys the results from a research within a search for innovative future scenarios stimulating imagination and broadening insights. The design project reflects on a society which today is mainly hectic. Continuous crises and threats create a haunted feeling; peace and attention seem increasingly rare. However, care and time for yourself are of great importance for your well-being. Nina van Bart therefore turned to the last space where intimacy can still exist: the bathroom. She developed proposals for products and rituals which require dedication, temporarily interrupting the course of things and intensifying our experience.
The Alchemist is a trend forecast, a short, spherical film for the wellness industry with new approaches to body care and beauty products. In the future, the bathroom will become a laboratory where liquids, minerals, emulsifiers and powders will be transformed into body care products on site. A quest for the treasure of well-being. The bathroom becomes the environment for an exploratory study into the making of one’s own products: substances capable of inducing a reaction, both physically and emotionally. Reactions are initiated in order to awaken a sensory experience: cultivated crystals exfoliating the skin, slippery materials massaging the feet, tingling tonics nourishing the nails or a floating mist cleaning the face.
You can watch the video here.
The Alchemist was one of Nina van Bart’s graduation projects at the Design Academy in Eindhoven.