For Happy Future Nina van Bart created a series of portraits of contemporary designers, linked to the Dutch Invertuals collective and in relation to their exhibition of the same name during the Salone del Mobile in Milan. To this end, she conceived and designed a collection of props — see-through elements transforming the image in an original way and allowing to capture the subjects in a playful and futuristic setting. Nina van Bart also took care of the art direction and the organization, the shooting was done by Thomas van Oorschot.
With Happy Future, both Dutch Invertuals and Nina van Bart’s portrait series brought together a group of individual designers who, regardless of their diverse practices, meet each other in the principled focus on experiment and innovation. The motivation for both was a focus on a promising future, which distinguishes itself with constructive proposals from the doomsday scenarios that are usually generated by looking ahead. The designs are optimistic and constructive, the future hopeful and happy.
The series of portraits was used for the communication of the exhibition, representing the concept and determining the mood and the identity.
In collaboration with Thomas van Oorschot, commissioned by Dutch Invertuals and Wendy Plomp.