Photo Direction

The new photo direction for FRONT® was realised under the creative direction of Nina van Bart. FRONT® offers sustainable and aesthetic building materials. This series of conceptual photographs aims to elevate their products, the WasteBasedBrick and WasteBasedSlips, by showcasing them alongside premium architectural materials such as glass, wood, metal, and marble. This strategic approach showcases potential and inspiring material concepts for future projects for their clients.Studio Nina van Bart avoided decorations and unnecessary details, focusing on straightforward compositions that highlight the products in a clear and contemporary manner. The studio aimed to capture the essence of the materials, showcasing their rich textures and colours to convey their true beauty and character. By using isometric compositions, the photos reflect the brand's logo perspective, reinforcing FRONT®'s identity. These photos are featured across FRONT®'s physical and online publications, including their website, social media platforms, newsletters, and lookbooks.